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"For companies in competitive marketplaces, the most successful ones bring their internal and external brands together creating a culture of both fanatical employees and fanatical clients. Look no further than Cisco, Apple, and Google, to see firms where their internal culture becomes their brand and breeds both innovation and competitive advantage. The times have changed, but many executives have not. This book is a how to for those who want to win." -
Brian Conboy of Advanticom
Which do YOU
believe comes first,
Brand or Culture?
Brand
Culture
Other
CONTRACTORS:
Doing It Right Not
Just Getting It Done
I WANT TO PARTICIPATE!
Contagious Cultures
Latest in the Debate:
Culture is the leader and brand is the follower
more ...
Read more and participate in the
DEBATE: BRAND or CULTURE: Which
Comes First