"For companies in competitive marketplaces, the most successful ones bring their internal and external brands together creating a culture of both fanatical employees and fanatical clients. Look no further than Cisco, Apple, and Google, to see firms where their internal culture becomes their brand and breeds both innovation and competitive advantage. The times have changed, but many executives have not. This book is a how to for those who want to win." - Brian Conboy of Advanticom
Which do YOU
believe comes first,
Brand or Culture?
Latest in the Debate:

Culture is the leader and brand is the follower
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