Brand or Culture

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"To create a meaningful inside reality you need to start with the right people, who have a shared vision of a clearly defined result. They need to understand the reason behind the work. You then need to continually communicate with them, silicate feedback from them, and constantly measure and evaluate your direction." - Steve Rennekamp of Energy Swing Windows

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The Contractor Book is DONE!
You can download the last chapter, “If You Read Nothing Else . . .” for free. The book is available for purchase on Amazon. Make sure you check out www.ContractorsDoingItRight.com for more information about the book and to participate in community.

Brand or Culture: Which Comes First, is an ongoing research project by Mel DePaoli, president of Omicle to spotlight companies who have a strong, positive culture. The focus of the project is on understanding the nuances of various cultures, the evolution of corporate cultures, how technology affects the culture of the company, and how the culture and brand influence each other. Benchmarks created from this research help Omicle's clients create their own Contagious Cultures.