About The Contagious Cultures Book

The culture of a company helps define its place in the market. The culture of a company determines the face it presents to consumers and the personality its employees take on. Companies develop a culture whether they work to define it or they allow it to define itself. Some elements of a culture are dictated by the industry, others are universal; these elements can be adopted by any company to present themselves in a positive light. While industry specific elements are discussed, Contagious Cultures concentrates on the universal elements of company culture over a diverse group of companies and explores how they utilize those elements to propel their brand.

This book will not provide step by step instructions in how to build a good culture, but rather cast a wide spotlight across industry lines highlighting areas of company culture that the reader can examine and decide how they fit into their company. Like CONTRACTORS: Doing it Right, Not Just Getting it Done, Contagious Cultures celebrates what is possible when the positive is accented rather than concentrating on what is wrong with business today.