"The number one investment a company can make in itself is to identify who they are. To be successful, you should be the type of company your clients want – not just who you think you should be. By asking your clients what it is they are looking for (what they value), you can create a company that consistently delivers that. This is the core of Branding." - Chris Stebnitz of Stebnitz Builders
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About About CONTRACTORS: Doing It Right Not Just Getting It Done

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CONTRACTORS: Doing it Right Not Just Getting It Done answers that question with real life examples of companies that have seen outstanding results in one of the toughest markets around. The importance of building and maintaining a strong culture is the key for the longevity and success of businesses.

Companies featured do not see themselves as competitors of the “two guys, a truck and a dog.” (Oh yeah, don’t forget the 90’s style boom box!) They strive to go far beyond that, providing a complete service to their customers, partnering with them, working to delight them in a wide variety of ways - from exceptional quality and craftsmanship to outstanding customer service.

This book looks at elements of culture and branding as they relate specifically to the American construction industry. The companies reveal how their cultures began, have grown and changed and where they are going in the future. Challenges they have faced and are facing are also discussed. Interestingly, being a company that does the right thing is often a challenge itself!