Brand or Culture

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"Over the last ten years our company culture has evolved into one in which each team member has more freedom and responsibility." - Tom Capizzi of Capizzi Home Improvements

Which do YOU
believe comes first,
Brand or Culture?

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Brand or Culture: Which Comes First, is an ongoing research project by Mel DePaoli, president of Omicle to spotlight companies who have a strong, positive culture. The focus of the project is on understanding the nuances of various cultures, the evolution of corporate cultures, how technology affects the culture of the company, and how the culture and brand influence each other. Benchmarks created from this research help Omicle's clients create their own Contagious Cultures.