"Branding has revolutionized our company. We now know who our clients are, what they want from a remodeling company and the ways to provide it. Because of the focus on our brand, the company culture has taken on the same attributes on what is truly important and the best ways to make that happen. It’s a great feeling when the people in your company are all pulling in the same direction with the same goal in focus. The interview was a simple process that was very considerate of my time requirements and was an efficient process of a getting to the information needed for the book." - Chris Stebnitz of Stebnitz Builders
Which do YOU
believe comes first,
Brand or Culture?




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Brand or Culture: Which Comes First, is an ongoing research project by Mel DePaoli, president of Omicle to spotlight companies who have a strong, positive culture. The focus of the project is on understanding the nuances of various cultures, the evolution of corporate cultures, how technology affects the culture of the company, and how the culture and brand influence each other. Benchmarks created from this research help Omicle's clients create their own Contagious Cultures.

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