"Riggs Construction & Design has always had a culture. I just didn’t know what it was and how to define it. That didn’t matter when we were a company of five but now that we are much larger and I’m not ‘out there’ leading all areas of the business, teaching by example doesn’t work. Now that I know what I want our culture to be and can define it in words, I can pass that message on to those project managers and staff personnel who are ‘out there’ and I know they will teach everyone else by example." - Tom Riggs of Riggs Construction


"A good idea must come first."

"The right employees! But then again a strong culture attracts good employees. But then again a recognized brand attracts good employee candidates. Darn you are always making me think!"

"Thought provoking. It could be either but I like to be a maverick so I will choose "other"!"

"Hard work and sweat equity"

"One supports the other and neither comes first."

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Brand or Culture, Which Came First?
   Brand   Culture   Other